Connecting enterprises with renewable energy developers.

A PPA is a long-term contract between an energy buyer and a power producer. The buyer agrees to purchase electricity at a pre-negotiated rate, typically for 10–25 years. This provides price certainty for the buyer and revenue stability for the producer. PPAs are one of the most common mechanisms for corporations to procure renewable energy.

A Virtual PPA — also called a financial or synthetic PPA — is a contract-for-differences arrangement where the buyer doesn't take physical delivery of the electricity. Instead, both parties settle on the difference between the agreed strike price and the wholesale market price. The buyer receives Renewable Energy Certificates (RECs) to claim the environmental attributes. VPPAs are popular because they don't require the buyer and the renewable project to be in the same grid region.

Renewable Energy Certificates (RECs) represent the environmental attributes of one megawatt-hour of renewable electricity generation. They are the legal instrument that allows companies to claim they are using renewable energy, which is critical for sustainability reporting, regulatory compliance, and ESG commitments. Without RECs, you cannot claim the renewable attributes of the electricity.

Traditional electricity pricing is tied to volatile fossil fuel markets. A long-term PPA locks in a fixed or predictable price for electricity, insulating your business from wholesale market swings. Many companies find that renewable PPAs provide both cost savings and budget predictability over their contract term, especially in markets with rising energy costs.

Long-term contracts (10–25 years) provide price certainty, support new renewable project development (additionality), generate RECs for sustainability goals, and often result in below-market rates compared to short-term procurement. They also demonstrate corporate leadership in clean energy, which can strengthen your brand with customers, employees, and investors.

After you register, our team reviews your energy profile — whether you're a buyer with specific consumption needs or a seller with generation capacity. We identify potential counterparties from our vetted network that align on ISO zone, capacity, contract terms, and PPA type. We then facilitate introductions, support negotiations, and guide the deal through structuring and execution.

No. Registration is completely free. Star River Energy earns a fee only when a deal is successfully executed between a buyer and seller we've matched. There's no obligation and your information remains confidential.

We currently facilitate deals across all major US ISO/RTO markets: ERCOT (Texas), PJM (Mid-Atlantic/Midwest), CAISO (California), NYISO (New York), ISO-NE (New England), MISO (Central US), and SPP (South Central). If you're in a different region, register anyway — we're continuously expanding our network.